This is a fairly old, 58mm blue alox Pocket Pal. This model usually had red alox scales, but apparently other colors were used on advertising knives. The Pocket Pal name is currently used for a 84mm model.
Here’s another Victorinox Executive. This one has rosewood scales with a silver painted shield and cross. It took me a while to find one in (near) mint condition. I do have another one in my collection but on that one the shield has worn of.